Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
In a blog entry on October 1st, I questioned HFN's brand survey results that lumped women 18 yrs. old in with women that are 64, and women that earn $25,000 with $100,000. I'd have really liked to see a few age and income break downs. A point that drives home how differently these groups perceive brands is the accompanying Ad Age graphic. Taco Bell on Rosenthal china? I don't
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October 1, 2007
October 1, 2007
Who is the Tabletop Buyer?
Reviewing HFN's Brand Survey
Last week's HFN issue was dedicated to a brand survey. It promises to tell you how your brandβand your competitor'sβranks nationwide. At the top of the tabletop popularity contest we see Corelle, Oneida, and Lenox. I wish the survey showed results by more factors, such as by age and income. In particular, I'd like to see the results broken into two categories: women 18-27 and 28-64. The survey clumps together women18-64 with household incomes...
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